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Neopets: Battle For Meridell Booster Pack

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Product Description The invasion has begun! Battle for Meridell is the highly anticipated first expansion to the phenomenally popular Neopets trading card game. Based on the Neopia-shaking invasion of the kingdom Meridell by the forces of Darigan, the exciting, 140-card expansion introduces ten new Neopets species, a new card type (Location), and a new type of items (Plushies). In addition to 8-card booster packs, the Battle for Meridell expansion makes it easy for players to take sides when they pick up and play the "Meridell" or "Darigan" 50-caed theme decks. Target Audience: *9-12 years old boys and girls. *Neopets.com users. *Collectors, players, and fans of other trading card games. Key Selling Points: *Set is based on fan favorite world of Meridell and includes the return of Lord Darigan and the fall of Jeran. *140 cards with artwork created exclusively for the TCG. *Virtual Prize Codes included in every booster pack. *10 new species of Neopets. *New card types: Locations representing the various locales found in Meridell and Citadel. *New item class: Plushies. *TCG is the cornerstone of the IP's licensed properties as it brings the depth of the online Neopets world offline - the first time players will be able to collect, trade, and play with their favorite Neopets and items from Neopia. Marketing Support: *National print advertising campaign in popular consumer magazines targeted at 9-12 year old boys and girls. *Extensive online advertising campaign including heavy coverage on Neopets.com. *Cross-promotions with neopets.com, McDonalds, Tiger Electronics, Milton Bradley and Thinkway Toys. 8 cards per pack.